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02 / Platforms and cadence

Social Media Strategy & Marketing

Social strategy, content planning, campaign management and conceptualization, content creation and platform communication advisory. A calendar with an argument behind it.

What is included

How it runs

  1. 01We take the problem apart. A working session with the people who own the outcome. We come out with the audience, the message, the channels and the constraints written down in one document both sides sign off.
  2. 02We decide what gets made. Strategy, message architecture and a production plan: formats, volume, cadence, and what each piece is supposed to do. Nothing goes into production without a job.
  3. 03We shoot, write and cut it. Scripts, shoot days, photography, edit and postproduction, delivered in the versions each channel needs. Review rounds are scheduled, not improvised.
  4. 04You keep the system. Final files, source files where the agreement provides for it, templates and the written reasoning, so the work can continue without us in the room.

Who it is for

  • Companies and organizations that need strategy and production to agree with each other
  • Brands communicating to both English and Spanish speaking audiences
  • In-house marketing teams that want a partner to build a system, not just fill a calendar
A row of five blank paper cards laid in sequence beside a ruler

Often combined with

Start with this

Tell us about the project and we will come back with a scope, not a pitch deck.

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